For centuries, the San Jacinto River in Southern California flowed through the land of the Sovovatum – the people of the Soboba Band of Luiseño Indians. The river was more than just a source of water; it was the lifeblood of their community. It nourished their gardens, orchards, and animals, allowing the Soboba people to thrive in freedom and peace. The river witnessed their growth and prosperity, carrying their stories to distant lands.
The word Soboba itself holds deep meaning. It signifies “a gathering place by the water” – a place where generations lived, worked, and raised their children. It was a sacred site for ceremonies, a setting where traditions were passed down, and the rich history of the Soboba Band was preserved. The river stood witness to these gatherings, etching them into its currents, always remembering and carrying the tales far and wide.
There came a time when the people faced immense challenges. Their freedom and land were threatened, and their precious water was stolen. The once-lush gardens and orchards withered, and the river that had once flowed abundantly turned to dust. Despite these hardships, the Soboba relied on their courageous spirit and determination to survive and fight for their rights to the land and water that sustained them.
Today, the Soboba Band have reclaimed their freedom and protected their land. Through their unwavering efforts, the water has been restored, breathing life back into the gardens and orchards. The community is thriving once again, with new fields and ventures promising growth and prosperity for years to come. The people have risen, stronger than ever.
The river, too, flows with renewed vigor, symbolizing the resilience of the Soboba Band. It carries their proud heritage, rich traditions, and the values of self-reliance and self-sufficiency. As it traverses through the hearts of the community, the river serves as a living legacy, carrying their story forward into the future, ensuring that the next seven generations and beyond will continue to thrive in harmony with the land and water that have shaped their identity.
RIVR is honored to be a part of that future. By collaborating with the Soboba Band of Luiseño Indians, RIVR has developed an extensive range of exceptional hemp products, such as tinctures, edibles, beverages, and topicals, all enriched with CBD and other natural hemp extracts.
RIVR holds deep respect for the history and culture of the Soboba Band, fully embracing their values. They share a common vision of self-reliance and self-sufficiency, aiming to provide natural remedies for the body, mind, and spirit. With a commitment to living and working in harmony with nature, RIVR is dedicated to offering a complete line of premium CBD products that seamlessly align with sustainable practices and a balanced way of life.